Is it time to lay the sleeper effect to rest?
نویسندگان
چکیده
منابع مشابه
Is I T Time to Lay the Sleeper Effect to Rest ? ' Paulette
The "sleeper effect" has been defined as a delayed increase in the persuasive impact of a communication from a source low in credibility. This effect failed to appear in the present series of seven replications (total N = 656) of a sleeper effect experiment. However, the effectiveness of communications attributed to a source high in credibility did significantly decrease with passage of time wh...
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ژورنال
عنوان ژورنال: Journal of Personality and Social Psychology
سال: 1974
ISSN: 0022-3514
DOI: 10.1037/h0035744